Custom signs have the ability to make a lasting impression on your customers. They serve many purposes beyond their primary function and can be customized to fit almost any need. With a bit of creativity and imagination, you may find that custom signs are more than just tools for business – they can boost your retail sales, increase your customer base, and truly drive traffic to your store. Let us look at how you can promote your startup using custom signs.
What Are Custom Signs?
By definition, these are signs made from the ground up to suit your specific business or purpose. Each sign is different, so there are no set themes or templates – each one is custom designed. Whether you want a giant, eye-catching billboard for your law firm on a busy street corner to attract new clients or a business logo sign for your company to help brand yourself and stand out from the crowd, you can get just what you want if you create custom signs.
Promoting Your Business with Custom Signs
Enhance Signs with Light
Using lights on your signs is a great way to make them stand out and attract people’s attention. Not every business can afford neon, but there are many ways you can use light to declare your message and get noticed. For example, if you run an upscale restaurant with an alfresco dining area, lighting your sign at night will draw more customers into your restaurant. If your place is small, you can use color-changing LED lights behind your sign to attract even more attention or install a programmed light show that will bring in traffic!
Words have a Great Impact.
Choose fonts and words carefully to stand out. Simple messages, such as “Now Open,” are not much different from the other business signs on the street; you need something to catch people’s attention and get them interested in your business. Emphasize keywords or phrases using a bolder font and add special effects like drop shadow for an added touch. If you have children or pets, use a unique font that appeals to their sense of fun.
Use Attractive Colors
The right colors can make all the difference in your sign. Some localities will allow you to use neon lights or other special effects. However, even if you are limited to a few solid colors and simple lettering, you can still use simple color schemes and brand yourself as an exciting, fun business. If that is your target market, you can attract customers by focusing on trendy shades of yellow, orange, or even bright pink.
Experiment with Different Designs
No matter what kind of business you run, there is a sign design out there that will work for you. You don’t have to purchase a premade sign – create custom signs from materials like coroplast and PVC signage. These materials make it easy to create your signs in a wide variety of sizes and shapes.
Consider Custom Wraps
As you drive around town, your car represents your business. It is a mobile billboard that announces what you do to any potential customers who see it – and if they like what they see, they may be more likely to stop and visit your business or place a phone call on their way home. A custom-wrapped vehicle gives your car a distinctive look and can be designed to match your logo or even the colors of your sign.
Keep it Concise and Relevant.
When you create custom signs, make sure they are relevant to your business. To attract the most attention, try a message that is simple and direct. Think about how potential customers would look at it – what are their thoughts on the sign? Where else have they seen that before? Will they understand what it means? If there are any doubts in their mind, they are not likely to visit your business or give you a call. The same applies to your website – create custom signs that will get customers interested and make them want more information about what you have to offer.
Conclusion
Signs can be a simple and effective way to get your business noticed, provide information about new items on the menu or showcase a sale you are running. Custom signs allow you to take full advantage of things such as LED lights, bold fonts, and different colors to grab people’s attention in seconds. If you want eye-catching billboard signs, call us at (360) 892-5597 for the best custom signs Portland has to offer.
FAQ
How do you attract customers with signage?
If you need help with creating effective signage, then a qualified professional can assist you. The right words on your signs are critical for success. This means that the words on your sign have to be relevant, useful, and attractive. Your audience will determine whether or not they buy products or services from you.
How do you promote your business professionally?
In the present scenario, it is vital to use attractive signage to promote your business. What you require is a professional company that can design signs that are unique and very appealing. This will allow people to notice your business quickly because of how eye-catching these signs are, and therefore they will want to do business with you.
How can I promote my business with no money?
If you run a business, then there is no doubt that you are always looking for ways to promote it. But, if your budget does not allow you to use television or newspaper advertisements, then the best way to promote your business is through signs and banners. These are cheap methods of promotion that will get you more customers within a short period.